All PR is good PR, unless you’re Juul right now. With appearances across international news broadcasts, popular YouTubers’ channels and even on TikTok (the newest social media platform loved by teens), the perils of Juul have become widespread knowledge, exposing the company’s unethical development practices and marketing tactics.
A recent Reuters investigation concluded that the company has been entrenched in controversial developments from its early stages. A former employee has disclosed that discussions around the product’s potency and addictiveness were debated initially, however any employee concerns about product safety took a backseat to the company’s exponential growth. What’s become clear is the true effects of Juul are surfacing through numerous studies investigating the potency and addictiveness of the product, particularly amongst teenage users.
Juul Delivers More Nicotine than Most Cigarettes
In a new study out of Penn State University College of Medicine, researchers analyzed blood samples from six Juul users who were asked to puff on their device every 20 seconds for 10 minutes (a total of 30 puffs). “The Juul users we studied obtained blood nicotine concentrations almost three times as high as most of the e-cigarette users we previously studied,” said Jessica Yingst, a research project manager.
When the research participants were also asked to rate their withdrawal symptoms and other effects like ni
cotine craving and anxiety before and after vaping, they reported higher levels of nicotine dependence than more than 3,000 long-term users of other e-cigarettes. “In previous studies, we found that e-cigarette users were less addicted than smokers. However, the high nicotine delivery of the product and the scores on this study suggest that Juul is probably as addictive as
cigarettes,” said study co-author Jonathan Foulds, a professor of public health sciences.
Following this, according to interviews with over a dozen tobacco researchers, pediatricians and Reuters review of Juul patents and nicotine chemistry, “the breakthrough “nicotine salts” formula that made the Juul e-cigarette so addictive – and ignited the company’s explosive market-share growth – made Juul especially attractive to teenagers and other new users who otherwise would never have smoked cigarettes.”
Teens Seduced by Smooth Flavors and ‘Smoke Rings’
CDC research reveals two thirds of teens weren’t even aware Juul contained nicotine
With the latest figures showing that two thirds of Juul users aged 15-24 didn’t always know that Juul contained nicotine, it’s no wonder why there’s concern around youth addiction and vaping-related illnesses, especially as young users continue to post photos or videos of themselves performing smoke stunts or smoking multiple Juul’s on social media, often tagged under the hashtags such as #juullife or #doit4juul.
In the latest available data from the CDC in September 2019, it shows that more than one in four high schoolers – 27.5% – reported using e-cigarettes in the previous month, a figure that’s consistently kept climbing month after month, despite the growing public concern about the product.
In an effort to try and curb youth addiction and usage, Juul recently stopped selling its best-selling Mint flavored pods at the beginning of November. The company’s surprise announcement came just weeks after it pulled the popular Mango, Creme, Fruit and Cucumber flavors from the shelves in October.
Juul now only sells its Menthol, Classic Tobacco and Virginia Tobacco varieties, but there’s still cause for concern that teens will shift from Mint to Menthol. Studies published in the medical journal JAMA found that nearly 60% of high school students who vape use Juul, and mint was the most popular flavor among US 10th and 12th graders.
The Repercussions of a Youth Epidemic
Vaping death toll hits 42, with 2,100+ cases reported nationwide
Sadly, with the latest figures from the CDC revealing that 42 deaths and 2,172 vaping-related injury cases have been reported in addition to figures of American youths addicted to nicotine reportedly reaching more than 5 million, it is clear this is an epidemic that is not going away any time soon.
If you or a loved one has been affected by Juul addiction or injury, we’re here for you.
We are currently investigating cases where an individual has used JUUL for at least three months and developed:
Or has had a stroke or seizure
Do I Have a Case?
If you or a loved one has been diagnosed with a severe lung disease such as Bronchioloitis Obliterans or pneumonia, suffered a heart attack, seizure, or stroke, or developed a nicotine addiction after the use of a JUUL e-cigarette product, please reach out to the Minnesota e-cigarette lawyers at GoldenbergLaw. We will guide you through the legal process and fight to get you fair compensation. GoldenbergLaw delivers the gold standard advocacy you deserve.